HDFC Bank BPO set up at Tirupati

HDFC Bank is the second biggest private sector has set up first of its kind commercial scale rural BPO at Tirupati in Andhra Pradesh. Youths from weaker sections from nearby villages have been employed by the bank.

A Rajan, Country Head, Operations, HDFC Bank informed that BPO has been set up by the Bank’s subsidiary, ADFC and started operations in July. Through BPO several outsourced processing activities of the bank are being supported.

At present there 500 employees and by March 2009 the strength of the staff will be increased to over 1,500. This will be the largest rural BPO in the banking sector.

Explaining the underlying principle behind setting up a rural BPO, he said, "The bank is pioneering an initiative which has the potential to revolutionize rural India by taking job opportunities closer to the rural doorsteps, through economically viable projects."

He explained that bank will be able to achieve its goal without compromising on customer service levels and economic viability of the project.

He added on the success of this plan there is proposal of opening similar rural BPOs in other states also.

According to Rajan the BPO idea has huge potential and other banks, insurance companies; mutual funds can also think of financial outsourcing through rural BPOs which in turn will create more job opportunities in thousands in the hinterland.

The BPO has been set up at Tirupati which is a semi-urban area and the bank has managed to get broadband connection from BSNL.